India has a huge demand for houses. Industry experts peg this number at 50 million houses in next 10 years – urbanization as a trend has just touched the tip of the iceberg. At a fundamental level, the underlying drivers of demand are strong

What you need is a quality, durable, energy efficient brick that is being manufactured in a factory. With the need for such kind of bricks, Wienerberger, an Austrian company which is a leading producer of clay building materials for wall systems, facades, roofs and pavers for landscaping, has introduced Porotherm – clay hollow bricks – to South India.

Earthquake is a major issue of concern. Over 58% of land in India is highly vulnerable to earthquakes and 38 cities fall under moderate to high risk seismic zones, Delhi, Chennai, Pune, Greater Mumbai, Kochi, Kolkata, Thiruvananthapuram, Patna, Ahmedabad, Dehradun are some of the cities falling in the vulnerability zone. 235 districts in various states fall in the high seismic zones IV and V.